Nongshim Shin Ramyun, the noodle that has captured the hearts of
worldwide consumers and earned itself an illustrious accolade on
social networks

The Shin Ramyun video currently pitches more than 5 million views on Youtube

NEWS PROVIDED BY
Nongshim Communications, Inc.

Rancho Cucamonga, CA, Mar. 29th, 2019, 6:00 PT — Exemplary food from the Korean
culture has long since been undisputed by the world for its savory 5-star restaurantworthy
side dishes and beef cuts, but it’s quite another thing for it to incite a cultural
phenomenon for quick, ready-to-eat meals. The recent wave reaction from Nongshim
Shin Ramyun’s “The Sound of Delicious Shin Ramyun” video on YouTube does exactly
that to the astonishment of its creators who were not expecting such a widespread
response. Spurred on a worldwide-scale media frenzy, the resulting sensation can only
be compared to the top flash mob videos of the last decade. As they continue forward
with insightful marketing and key representation, this noodle powerhouse is sure to
surpass its current status as a Korean noodle staple to become a worldwide noodle
staple.

Sound of delicious PR

Recently,”The Sound of Delicious Shin Ramyun” video posted on YouTube hit the highest
click rates among all Shin Ramyun promotional videos ever produced, raising the status
of global Korean food prestige. The Shin Ramyun video currently pitches 5,369,996 views
as of the date of this article (https://www.youtube.com/watch?v=kggoRpoAYos). “The
Sound of Delicious Shin Ramyun” video also seems to garner more clicks on YouTube,

Instagram and Facebook than any of its predecessor videos, setting the standard for
future food videos at an all-time high.
As a modern day-in-the-life setting that encapsulates the goal of living a casual and
carefree life, the video captures the daily life of American people amid traveling,
camping, hiking, chilling at the beach, running errands at the laundromat, and living it
up at a patio party among other things. The video places Shin Ramyun in natural
settings, while simultaneously emphasizing the delicious sound of having Shin Ramyun
through the rhythmical sound of chopping and slurping, to create a visual and audible
representation of the taste of Shin Ramyun through cinematography.
Social media users say, “It’s the perfect harmony between audio and visual that
entertains both the eyes and the ears.” They also rave, “it delivers the spicy taste of Shin
Ramyun through the smartphone,” applauding the 3-dimensional effects
subconsciously conveyed seamlessly by the Shin Ramyun video. With clicks exceeding
the millions, it appears that social media users tend to identify with the representations
of the people just ‘living life’ while enjoying their Shin Ramyun. This only extends itself to
greater mass appeal as users continue to share the video with their friends, family, and
other extended acquaintances, even multiplying the original efforts of the Nongshim
Shin Ramyun brand by posting to other social media sites and reconstructing their own
versions of the popular video.
For instance, similar to its fan base on YouTube, Shin Ramyun is garnering lots of
mainstream attention on Instagram through movie stars like Drew Barrymore, who
posted an image of herself having Shin Ramyun and has generated more than 227,782
likes. By recognizing the power of social media, Nongshim America has begun
collaborating with well-known public and social media figures to continue their quest of
worldwide domination of the noodle market. Bridging interaction with their everexpanding
fan base, Nongshim America’s dreams to spread the taste of Shin Ramyun
in America through the utilization of fresh ideas and user-friendly videos seems to have
only just begun. Winning confidence in ramyun lovers one bite at a time, only time can
truly define the greatness that Nongshim America is capable of exceeding and it is sure
to be a phenomenal group effort spurred on by the multiplication of fans around the
world.
About Nongshim
Nongshim started in 1965 in Seoul, Korea, and became the #1 noodle and snack
manufacturer in the country. Following the successful expansion to the neighboring
countries throughout Asia, Nongshim America, Inc. was established in 1994 as a part of
the global expansion plan to reach out to the consumers in North America.
In 2005, Nongshim America, Inc. built a state-of-the-art manufacturing facility in
southern California to serve the fast growing demands for our award-winning products.
Manufacturing under the strictest guidelines of the U.S. food safety standards, Nongshim
raises the level of excellence in freshness and quality. For more information, visit
www.nongshimusa.com.

Media Contact:
Sarah Yoon, Consumer Relations Coordinator
Nongshim Communications, Inc.
Direct: 909) 257-2075
12155 Sixth St.
Rancho Cucamonga, CA 91730
https://nongshimusa.com