The era of brand-name Ramyun
The change of Shin Ramyun!
‘Nongshim Shin Ramyun that makes a man cry’ was born again.
In 1986 Shin Ramyun first made its debut, and quickly rose to become the most popular ramyun in Korea. Year after year and decade after decade, Shin Ramyun’s unique spicy flavor ensured its place on top in the hearts of Korea’s ramyun lovers. 25 years later Nongshim released Shin Ramyun Black to commemorate 25 years since the inception of Shin Ramyun. Developing the product had taken three years of listening to customer input and researching foods to address consumers’ wants and needs in taste, convenience, and nutrition.
The Uniquely Thick Broth of
Shin Ramyun Black
The most noticeable thing about Shin Ramyun Black is the thick, meaty broth enhanced with garlic and vegetables to ensure that our consumers get the nutrients they need. In addition, red pepper and green onion are added to give Shin Ramyun Black the famous ‘kick’ of Shin Ramyun.
Shin Ramyun Black Commercials
Black Stands for Premium
The release of the Shin Ramyun Black commercial caused a stir in the Korean community. The ad features famous actor Jang Hyuk at a black table wearing all black, sipping Shin Ramyun Black from a black bowl. You’ll notice there’s a lot of black in the commercial. That’s because to us, the color black represents “premium”.